Mission

To support my clients to live intentionally by focusing on what’s most important, not just urgent. We accomplish our mission by engaging in confidential and non-judgmental conversations as you work to gain clarity on your values, your mission, and what’s next.

self-reliance

I believe that each of us is creative and resourceful, and that while we occasionally can feel stuck in life, the answers to our most important questions are already within us. This is why I take an “inside-out” approach during a coaching engagement, encouraging the client to recognize their unique strengths that will forge an intentional path.

accountability

Much of the progress achieved by a client is a result of the work they do between coaching conversations. The client chooses the area of work, as well as goals or milestones they want to achieve. The client is therefore Accountable to themselves, not their coach, to do the work.

Many clients find that if they share their intended work with their coach, it helps them stay on track, but it is not the coach’s role to judge the client’s performance.

confidentiality

Every TRaction Coaching conversation adheres to ICF’s Code of Ethics, which includes a promise of confidentiality on the part of the coach. The client is free to discuss coaching conversations with anyone they care to, but the coach never will.

straight talk

Honest, direct and clear communication is vital to effective coaching engagement. My coaching method uses questions, observations, and feedback to assist a client in clarifying their intended outcomes.

proactive mindset

A Proactive Mindset holds two truths:

  • Tomorrow I can be better than today.

  • I have the freedom to make it so.

But being free to do something isn’t the same as doing it. My coaching engagements are designed to encourage clients to put their proactive intentions into practice.

PITTER PATTER LET’S GET AT ‘ER!

smiling man with glasses and watch sitting in chair

Tim Rethlake
Coach

I’m Tim Rethlake, a sales and marketing professional with more than 40 years of experience as a successful front-line sales producer, sales team leader, and marketing team leader. I am a lifelong learner with an avid interest in brain science - specifically how people make purchasing decisions.

I’ve authored and delivered numerous sales training programs now practiced by building product manufacturers and their trade partners to strengthen relationships and increase sales to homebuilders and homeowners. I’ve been featured on several sales podcasts and am a frequent speaker at construction and building products events.

In addition to being an accredited FranklinCovey facilitator, I hold an Associate Certified Coach (ACC) certification from the International Coaching Federation (ICF), which isn’t as fun as holding my grandkid, but is probably more useful in this particular case.

I combine my vast real-world experience with ICF training to coach individuals and businesses to focus on the important, not just the urgent, to achieve their highest goals.

  • “In the sales workshop, Tim crafted our 'big picture' story. This tool, once completed, gave me goosebumps. We all now have a clear message of what makes our company unique. Tim created this tool by channeling our salespeople’s individual strengths and empowered them to have better, more meaningful business conversations with our partners.”

    Sean Hunt | President, Forge Distribution Inc.

  • "Tim's presentation and training skills are outstanding. He is one of the best large group presenters I've ever seen. He has a very special ability to to engage a group while teaching them at the same time."

    Mary Weber | Principal, E2 Leadership Consulting

  • “I could see the impact on my team’s faces as they left the room with a look of ‘What just happened? I have some things to think on.’”

    Sean Hunt | President, Forge Distribution Inc.

  • "He sets high standards and gets results by doing the right thing the right way."

    Charles Collison | Consultant, Sales & Business Development

  • "Traction Coaching showed me how to choose and respond rather than just blindly react as a business owner, father, husband and friend. Tim's coaching has been the most useful investment we have ever made as a business. If you can only pick one way to level-up, choose Tracion Coaching and Tim Rethlake."

    -Patrick Ryan | Co-owner, The Stove Shop Fireplace Experts

  • "We appreciate Tim's ability to connect with all different personality types and his keen sense to push/pull as needed, while providing occasional comedic relief. Our folks were drawn to his words of wisdom."

    -Kelly Parrish Walker | VP Marketing, Parrish & Co. Inc.

  • "Tim encourages consistency with our process and culture of accountability all while empowering our team to hone their individual craft."

    -Melanie Duncan | Program Manager, Fireside Home Solutions